+189% Qualified Business Leads
Eight Eleven Management Consultancy
A strategically rebuilt website and precision Google Ads campaign helped Eight Eleven Management Consultancy achieve 189% more qualified business leads and a 51% reduction in cost-per-lead within two quarters.
+189%
Qualified leads
−51%
Cost-per-lead
New
Website launched
2 qtrs
Time to achieve
The Challenge
Eight Eleven Management Consultancy had an outdated web presence that failed to communicate the depth of their expertise or convert senior-level visitors into enquiries. Their site used generic corporate language with no differentiated positioning, no clear service architecture, and no trust signals relevant to the enterprise decision-makers they were targeting. Mobile experience was particularly poor, with high bounce rates from C-suite visitors arriving from LinkedIn.
Their paid search activity was equally underdeveloped, campaigns were running on broad match terms that attracted unqualified SME traffic rather than the high-value clients they were built to serve. There was no audience segmentation, no intent-based bid adjustments, and no tracking in place to connect ad clicks to actual enquiry submissions. Cost-per-lead was far above what could be justified by their average client value.
The Brief
- Client
- Eight Eleven Management Consultancy
- Industry
- Professional Services (UAE)
- Services
- Web Design, Google Ads PPC
- Timeframe
- 2 quarters
Our Approach
Strategic Website Rebuild
We redesigned the site from the ground up around Eight Eleven's target persona: senior business leaders and enterprise decision-makers evaluating management consultancy partners. Four service pillar pages covered Eight Eleven's core offerings, each with a 900+ word case-framed narrative, an outcome statistic in the hero, and a consultant credentials sidebar. The site architecture prioritised "management consultancy Dubai" and "business strategy consultant UAE" as primary targets, with supporting pages across operational transformation, change management, and financial advisory. Page speed was rebuilt from scratch. Core Web Vitals passed on both mobile and desktop at launch. The new site ranked for high-intent B2B terms from day one and converted sceptical senior visitors into enquiries, rather than losing them to a competitor with a sharper pitch. To see how we approach builds like this, explore our web design services for UAE businesses.
Google Ads Restructure
We rebuilt campaigns from scratch with tight keyword segmentation by service line: strategy consulting, operational transformation, and change management. Broad match was gone entirely. Over 800 negative keywords went in, cutting job-seeking queries ("management consultant jobs Dubai"), academic research terms, and low-intent browsing traffic. In-market audiences were layered from Google's B2B decision-maker segments: C-suite and VP-level targeting, company size filters, and industry verticals matching Eight Eleven's pipeline. Smart Bidding was set up with target CPA goals calibrated to pipeline value, not clicks. Ad copy A/B tests ran 4 variants per ad group. Outcome language ("Cut operational costs by 20%") beat process language ("Expert strategy consulting in Dubai") across every service line tested.
Conversion & Pipeline Tracking
We rebuilt conversion tracking to connect form submissions, phone calls, and LinkedIn-sourced visits to ad spend for the first time. We tested three landing page variants against the original. The winner, a testimonial-first layout with a single CTA above the fold, converted 2.8× better. Phone call tracking found that 31% of calls came from users who had clicked a PPC ad then called rather than filling in the form. A conversion signal that had been completely invisible under the previous setup. LinkedIn became a tracked attribution source in its own right, confirming it as a secondary but real pipeline channel for the firm's enterprise segment. For the first time, Eight Eleven could see exactly which channels and messages were generating real mandates, not just enquiries.
The Results
+189%
Qualified Leads
Qualified business leads grew 189% across two quarters following launch.
−51%
Cost-per-Lead
Cost per qualified enquiry fell 51% through tighter targeting and better on-site conversion.
New Site
Website Launched
A fully redesigned, enterprise-positioned website replaced the previous generic presence.
2 Qtrs
Time to Achieve
Measurable pipeline impact was recorded within two quarters of launch.
Eight Eleven's digital pipeline grew sharply: 189% more qualified leads, 2.5x the revenue from paid media, and a new website that actually converts. With cleaner campaign architecture, the firm reached a far higher proportion of senior decision-makers, and the redesigned site converted them at a much better rate. The quality of enquiries shifted upward too, with more inbound leads arriving already familiar with Eight Eleven's positioning and ready to discuss specific mandates.
Two quarters after the new site went live and the campaigns were rebuilt, we had almost double the number of qualified conversations in our pipeline. Juka didn't just improve our marketing — they helped us articulate our proposition more clearly and reach the right people with it. The ROI has been substantial.
Shahid Sidick
Owner, Eight Eleven Management Consultancy
Ready to
grow?
Book a free 30-minute strategy call. We'll audit your current digital presence and map out exactly what it would take to double your results.